Inspiration
Reliable Restaurant Repair (RRR) approached us with a clear vision: to develop not just a logo, but a complete brand identity that embodies their values of reliability, strength, and approachability. From the ground up, we aimed to create a cohesive branding system that aligns seamlessly with their mission to maintain and repair restaurant equipment, offering that friendly neighbor feeling to businesses of all sizes.
The Branding Process
Our work began with an in-depth understanding of RRR's industry, competitors, and values. The brand was designed to be professional, approachable, and flexible, while maintaining a bold visual presence.
Logo Design
The hexagonal cube represents stability, derived from the shape of a bolt head, a universal symbol of strength and reliability. The orthographic perspective allowed us to use all three visible faces of the cube, highlighting the three pillars of their name: Reliable, Restaurante, and Repair.
The three forward-leaning R's add a sense of motion, emphasizing RRR's energy, readiness, and efficiency in responding to maintenance needs.
The cut-out R's allow the logo to maintain its flexibility, integrating seamlessly across a variety of contexts, from signage to stationery.
Color Palette
The primary colors chosen were intentional and symbolic:
Urgency Red: A bold, action-oriented hue that reflects the importance of proactive maintenance and repair. It speaks to the reliability and clarity RRR offers to their clients.
Slate White: Provides contrast and ensures the branding is clean and easy to read. It speaks to the reliability and clarity RRR offers to their clients.
Steel Grey: Adds a neutral, industrial tone, representing the technical professional aspect of their business while grounding the design in a modern, understated aesthetic.
Urgency Yellow: Call to Action, this color highlights key elements like services or contact information, while adding energy and urgency.
This palette ensures the branding is both striking and adaptable across digital and physical platforms.
Typography
Proxima Nova was chosen for its modern approachable design. With attention to kerning and scaling, the typography ensures legibility from far distances and in small-scall formats like business cards. Its clean and professional aesthetic pairs seamlessly with the rest of the branding.
Stationery and Brand Guidelines
The branding done extends beyond the logo, to include:
- Stationery: Business cards, letterheads, and envelopes that reflect a unified and professional image in every client-facing interaction.
- Brand Guidelines: A detailed guide that outlines proper logo usage, color applications, and typography standards, ensuring consistency across all touchpoints.
Research and Originality
Thorough research into competitors and industry standards ensured that RRR's branding was not only unique, but also positioned to make them stand out. The result is a bold, professional identity that sets a new standard for restaurant repair services.
Conclusion
Reliable Restaurant Repair's branding system is a comprehensive and cohesive representation of their values. From the Urgency Red of the logo, to the clean and professional typography, every element reflects their commitment to reliability, trust, and excellence. The flexibility of the design ensures it performs flawlessly across all mediums, helping RRR establish itself as a leader in the restaurant repair industry.
